Research- Initial Audience reasearch


This is Malcolm he is 21years old  the typical Chance the rapper fan. He has always been in to the acid rap scene, Hip-hop and R&B. Malcolm is constantly listening and talking about music. Malcolm is subscribed to various music sites and is the always the first one to find out about the next hit and artists.

Malcolm has been to various concerts like V-festival, Glastonbury and hackney, but he only watches the rappers and hip-hop shows. Malcolm is a dedicated fan as he has flown to the USA to watch chance the rapper in his home town Chicago at lollapalooza. Malcolm is also seen people like childish Gambino, T.I and J-cole among others. Malcolm lives for the thrill of parties and going out but when he's got his headphones on he turns in to a quite reserved person.

Malcolm's music interests branch from his background and environment, as he grew up being the younger brother of a large family. His father was a big fan of jazz and blues which is a large part of chances music, then the hip-hop rap was influenced by his older sister and brother, who listened to artists like jay-z and lil kim.

Malcolm is still living at home with his mother and father meaning he doesn't have that many bills and extra costs he has to cover, there for the money which he's earns as part of his apprenticeship goes to music downloads, going out with his friends, and concerts. Malcolm's image is very important to him, so a large amount of his money goes to clothing as he is always looking clean, with the latest clothing. Malcolm presents himself with confidence and likability, which spawns from him being a very sociable person.

He currently resides in London which means that there are a lot of underground rap movements and grime artist which Malcolm can connect with. asides from going to these events and socialising, Malcolm also likes football and he believes in keeping fit. Malcolm also has a large interest in technology and downloads a lot of his music. The majority of his music is stored on his phone, but he also has a large collection of older records on vinyl which where passed to him by his father, and multiple C'Ds. despite this he mostly listens to his music on his phone as it more easily accessible.