Planning: Treatment

Synopsis


The video is  simple moving video which is meant to let the audience focus on the gripping and clever play on words with in the lyrics. The video starts of looking very sad and lonely with the main character on his own and at this stage is very dark, But like all good stories there's always a good ending, as this song bursts in to a musical concussion of love, happiness and bliss, the once lonely character is surrounded my friends family and more.

Outline

The first shot is dark and cold, starting from the ground and rising up to a shot of the main character video.

The first section of the video is going to be one take, from the  rising of the camera from the ground ago a mid shot of the character. this section is going to be very simple with limited cuts and editing as this is the section where the lyrics of the song are important. The camera will stay still for a large majority of the first verse focusing on the character in the centre of this scene. As the character is rapping they will be speaking directly to the audience and looking at them.
 
At certain points in the music video where the artists makes a distinctive screeching sound there will be a distortion on the image to emphasise this. This will keep the audience focused and connected with the video and its ads to the videos quirkiness and acid rap style. About mid way through the camera will start to zoom out slowly showing more and more of the artists body going I to a long shot. at this point the character will get more animated, showing more confidence and emotion, but the general mood of the video is still quite dull. This is still all going to look like one continuous shot, until the song starts to break to the hook, where the artists makes that distinctive screeching sound.

When the song gets in to the hook we can see the artists full body, and the lighting has gone up slightly to shown that there has been a lift in emotion, there is still limited movement in the camera as its still focused on the character, and is still very clean a simple. character at this point if smiling and is looking very happy, mean while moving around a lot more. When the song final fully breaks out this when the editing speeds up and we can see a large amount of jubilation in the video, the overall mood has gone up. The character is joined in the shot by his friends who join him n the singing and dancing and they are all smiling, laughing and joking around. Here is where we get a sense of jubilation in the video. 

In the last 20 second s of the video the mood of the video will change again from the celebration of love to actual love where the video cuts to the character and his family. this will be a much warmer feel to the video. we enter in to this scene with a close up shot of a picture in the families home then it zooms out walking through the house, this is likely going to be hand held camera work. We walk through the corridor of the house looking at other pictures with in the house of the family until we get to a shot where we see the character sitting on the sofa with his family smiling and hugging. This will all be done in one continuous shot. The video ends at a brighter happier point contrasting to the start. As the artist answers his on question on what's love.